元器件交易网讯 8月5日消息,据台湾电子时报报道,根据上游供应链的信息,尽管三星电子已充分利用其平板电脑生产线,并降低了主流机型的价格,但它仍不太可能完成年初市场观察者预计的6000万台的出货目标。不过,三星上半年已出货2000万台平板,同比增长16.6%。
为推动平板销量,应对竞争者的压力,三星预计下半年将提供更多的促销和降价活动。
上半年,三星发布了Galaxy Tab Lite系列,一款12英寸大尺寸机型和高端8.4和10.1英寸Galaxy Tab Pro系列。
当前,7英寸Galaxy Tab4定价为169美元,7英寸Galaxy Tab 3 Lite定价从159美元降至139美元,8.4英寸Galaxy Tab S从499美元降至399美元。
IDC数字表明,三星第一、第二季度平板出货量分别为1120万台和850万台。而去年上半年出货量仅为1670万台。
苹果iPad上半年出货量从去年的3410万台下滑到2968万台,降幅达14.9%。
Digitimes Research曾报告称2014年第二季度全球平板出货量为5506万台,相比上季度下降4.5%,而同比增长17.9%。
其中,苹果iPad出货量为1410万台,环比下降10%,而其他非苹果品牌厂商出货量为1896万台,环比下降12.7%。另外,第二季度白牌平板出货量为2230万台。(元器件交易网刘光明 译)
外媒原文如下:
Samsung may see difficulty achieving expected 60 million tablet shipments for 2014
Despite
To push its tablet sales, Samsung is expected to offer more promotions and price cuts in the second half, putting pressure on its competitors.
In the first half, Samsung released its new Galaxy Tab Lite series, a 12-inch large-size model and high-end 8.4- and 10.1-inch Galaxy Tab Pro series.
Currently, the 7-inch Galaxy Tab 4 is priced at US$169, the 7-inch Galaxy Tab 3 Lite at US$139, down from US$159, and the 8.4-inch Galaxy Tab S at US$399, down from US$499.
IDC's figures showed that Samsung shipped 11.2 million and 8.5 million tablets in the first and second quarters of 2014, respectively, up from 16.7 million units in the first half of 2013.
Apple shipped 29.68 million iPads in the first half, down 14.9% on year from 34.1 million units.
Digitimes Research has calculated that 55.06 million tablets were shipped globally in the second quarter of 2014, decreasing 4.5% on quarter but increasing 17.9% on year.
The shipments consisted of 14.1 million iPads, down 10% on quarter, and 18.96 million units launched by vendors other than Apple, down 12.7% on quarter. Additionally, 22.3 million white-box units were shipped in the second quarter, according to Digitimes Research's figures.
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