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台媒:小米开启可穿戴设备市场价格战

编辑:admin 2014-08-05 20:38:45 浏览:1197  来源:元器件交易网

台媒:小米开启可穿戴设备市场价格战0

  元器件交易网讯 8月5日消息,台湾电子时报昨日(4日)刊发文章对可穿戴设备市场价格之战进行了分析。作者认为,小米智能手环79元的定价策略将会影响其他将要推出可穿戴设备的厂商。

  以下为原文翻译;

  小米近期发布了一款智能手环,售价仅79元人民币(约合12.79美元),预计将影响其他未来想推出可穿戴设备厂商的定价策略。

  目前许多厂商将三星对Galaxy Gear和Fitbit的定价作为参考。不过,为了能与小米产品展开竞争,它们需要重新调整。Galaxy Gear2定价269美元,而Fitbit定价99美元。

  市场观察者指出,依赖低价策略的厂商将会受小米智能手环的影响,不过苹果和三星因为目标群体不同,受影响有限。

  宏碁近期发布了一款可穿戴设备Liquid Leap,采用了1英寸OLED触屏,将在8月底上市。

  市场观察者最初预计这款设备售价在100美元-200美元之间,不过现在可能要低些。

  宏碁在2013年共出货250万部智能手机,并预计今年这一数值将增长500-1000%。

  Digitimes Research曾预计全球智能手机出货量今年将增长30%,而2015年为20%。

  (元器件交易网刘光明 译)

  外媒原文如下:

  Xiaomi kicks off price war in wearable device market 

  China-based Xiaomi has recently released a smart bracelet priced at CNY79 (US$12.79) and the price point is expected to affect other vendors' pricing for wearable devices they plan to release in the near future, according to some market watchers.

  Most vendors are using Samsung's pricing for its Galaxy Gear and Fitbit series as references for their wearable product prices. However, they may need to readjust them in orders to compete against Xiaomi's device. The Galaxy Gear 2 is priced at US$269 and Fitbit US$99.

  The market watchers pointed out that vendors who rely on low-price strategies will be affected by Xiaomi's new wearable device, but Apple and Samsung will only see limited impact as their target customers are completely different.

  Acer has recently unveiled its new wearable device, the Liquid Leap, featuring an 1-inch OLED touch display and it will be available later in August. The market watchers originally expected the wearable device to be priced between US$100-120, but may now be cheaper.

  Acer shipped 2.5 million smartphones in 2013 and expects its shipments to grow 500-1,000% on year in 2014.

  Digitimes Research has also estimated that worldwide smartphone shipments will grow 30% on year in 2014 and 20% in 2015.

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