您的位置:中华显示网 > 新闻动态 > 行业新闻 >

外媒:iPhone对于苹果比以往更重要

编辑:admin 2014-07-03 12:03:36 浏览:655  来源:元器件交易网

外媒:iPhone对于苹果比以往更重要0

  元器件交易网讯 7月3日消息,外媒bgr发表了一篇针对苹果第三季度财报预测分析的文章。作者认为,根据分析师的预测,除了iPhone,苹果的其他主流产品销售额同比将大幅下滑,因此iPhone对于苹果比以往更重要。

  以下是外媒原文翻译;

  苹果将于7月22日公布第三季度财报,同时我们将很满意的听到各种财务分析师的预测。最新的预测来自于Maynard Um,他预计几乎完全基于iPhone强劲的销量,苹果的财报将超出华尔街的预期,创造新的季度财报记录。

  在过去的几个季度里,有个共同点;苹果的成功取决于iPhone的成功。Um预测苹果第三季度将销售3650万台iPhone,将带动公司这个季度的收入高达382亿美元,高于舆论一致认为的379亿美元。

  如果苹果能售出3650万部iPhone,对比去年第三季度3120万部的销量,这将是里程碑式的增长。

  Um认为苹果这个季度强劲的势头源于上个季度拓宽了销售渠道。从4月末,iPhone已被超过16家运营商经销,并且其市场新增了4个国家——文莱、科索沃、哈萨克斯坦和黎巴嫩。

  Um也将iPhone销量的增长归结于苹果近期改进的市场营销策略,包括颇受欢迎的广告和旧款iPhone回收计划。

  对于苹果的其他产品,Um预测本季度iPad 销量将达1200万台,Mac销量为390万台,而iPod仅190万台。去年第三季度苹果售出了1460万台iPad,380万台Mac和460万台iPod。这就意味着,除了iPhone,苹果的主流产品销售额同比将大幅下滑。(元器件交易网刘光明 译)

  外媒原文如下:

  The iPhone is more important to Apple than ever before

  Apple is announcing its third-quarter earnings on July 22nd, but in the meantime we’ll have to be satisfied with hearing the projections of various financial analysts. Today’s latest predictions come from Maynard Um at Wells Fargo Securities, and in a report picked up by AppleInsider, he projects that Apple will beat Wall Street predictions and have another record quarter based almost solely on the strength of iPhone sales.

  As has been common for the past several quarters, Apple’s success will ride on the success of the iPhone. Um projects that Apple will sell 36.5 million iPhones in Q3, which will help drive the company’s revenue on the quarter to $38.2 billion, which is higher than the consensus estimate of $37.9 billion. If Apple does sell 36.5 million iPhones that would be a significant increase from last year’s Q3 results, when it sold 31.2 million iPhones.

  Um thinks Apple is set for a strong quarter because of how much the iPhone’s availability has increased in the last quarter. Since the end of April, the iPhone has been made available on 16 more carriers and has been introduced to four new countries — Brunei, Kosovo, Kazakhstan, and Lebanon.

  Um also attributes some of the iPhone’s growth to Apple’s recently improved marketing campaigns, which have included a number of well-received ads and the introduction ofa buyback program for older iPhones.

  As for Apple’s other products, Um predicts it will sell 12 million iPads, 3.9 million Macs, and 1.9 million iPods for the quarter. During the third quarter last year, Apple sold 14.6 million iPads, 3.8 million Macs, and 4.6 million iPods. This means that other than the iPhone, Um projects that Apple will post year-over-year sales declines in its major product lines.

标签:

关注我们

公众号:china_tp

微信名称:亚威资讯

显示行业顶级新媒体

扫一扫即可关注我们