元器件交易网讯 6月27日消息,据外媒报道,LG显示器公司将向德国汽车制造商供应OLED面板,包括戴姆勒公司(Daimler AG)。
该公司计划加强其在汽车屏幕市场的占有率,因为智能汽车和电子汽车需求正在加大。
该公司称6月26日,它与德国主要的汽车制造商比如戴姆勒公司签定协议为其供应屏幕用于新一代智能汽车。
该公司官方称,“我们希望塑料OLED面板能快速取代目前的玻璃材质
LG显示器将采用未来技术如透明屏,进入小型显示器市场如汽车屏。尽管该公司已经连续四年引领全球大屏显示器市场,而在小型显示器市场落后。去年,该公司以13%的市场份额位居第四名,位居台湾群创(23%)、日本显示器(21%)和夏普(18%)之后。
LG显示器董事长韩相范(Han Sang-beom)25日在新闻发布会上表示,公司的Paju计划,”在接下来的三年中,我们计划将汽车显示屏销售增加30%。去年公司公布汽车显示屏销售额为5000亿韩元,公司希望在2016年之前增长一倍。
(元器件交易网董蕾 译)
外媒原文如下:
LG Display will supply OLED (organic light-emitting diode) panels to German auto manufacturers including Daimler-Benz AG. The company plans to strengthen its presence in the automotive display market as the demand for smart cars and electric vehicles is rising.
The company said on June 26 that it signed supply contracts with Germany's major car makers such as Daimler-Benz for displays used in next-generation smart cars to be launched within a few years and that it is currently conducting reliability tests on the items. A company official commented, "We expect plastic OLED panels will fast replace the currently available glass-made LCD panels."
LG Display will employ futuristic technologies such as transparent display as a way to move into the small-sized display market such as that for automotive displays. Although the company has led the global market for larger-sized displays for four consecutive years, it is lagging behind in the small-sized display market. Last year, it was ranked fourth with the market share of 13 percent, after Innolux of Taiwan (23%), Japan Display Inc. (21%), and
Han Sang-beom, LG Display president, said on the 25th in a press conference at the company's Paju plant, "For the next three years we plan to increase our sales for automotive display panels by 30 percent a year to take the leading position." Last year the company posted 500 billion won in sales of automotive displays. It aspires to double the sales by 2016.
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