元器件交易网讯 6月23日消息，虽然亚马逊Kindle Fire发布会过去快一个周了，它还在吸引着业内的热议。外媒inquisitr针对这款手机的定价和功能对其市场前景进行了分析，认为这款手机定价过高且功能无法引发用户尖叫，因此将丢失很多的潜在用户。

　　以下是原文翻译：

　　亚马逊Fire Phone手机于6月18日发布，是迄今亚马逊最新的科技产品。而业内对这款产品的评论也是毁誉参半。不过，以649美元的天价他可能丢失很多潜在的用户，他们为自己的智能手机不能投入如此多的花费。

　　亚马逊Kindle Fire在发布会即成了平板市场瞩目的焦点，其样式和功能成了所有7英寸平板的标准。换句号说，Kindle Fire平板的成功在于其200美元的定价上，大部分想拥有一台新平板的用户都能支付得其这一价格。报道称，亚马逊Kindle Fire是在以成本价或略高于成本价销售。它的盈利模式是基于通过这款平板销售的其他产品和服务。Kindle Fire采用了深度定制化谷歌安卓系统，并除去了谷歌的产品。因此，没有地图，没有Gmail，没有Google Talk，没有YouTube等等。Kindle Fire依然很畅销。

　　亚马逊Kindle Fire两年前合约价为199美元，裸机价649美元，将自己定位在了和苹果iPhone、三星Galaxy S系列、HTC及LG手机一样的高端梯队。搭载全新操作系统的Fire Phone试图进入一个新的设备领域。有个问题是智能机用户以忠诚而著称。只要看看微软推广它们最新的智能手机操作系统进展如何就明白了。

　　在智能手机市场，亚马逊Fire Phone缺乏的是令人尖叫的因素，包括最新的操作系统。亚马逊手机广告上宣传的尖叫因素，3D动态视觉效果屏幕和具有图像识别功能的Firefly搜索都不足以超越苹果和谷歌带给用户的惊奇。简单的说，没有这两项功能，用户依然活得很好。亚马逊Fire Phone手机或许能笼络一群等待尝试新技术的用户。

　　不过，很快市场就会发现这些功能仅仅是噱头，用户又会回到他们曾忠诚的版本上。

　　亚马逊物美价廉的营销模式曾在Kindle、Kindle Fire甚至亚马逊Fire TV上得到体现。当前亚马逊似乎正在脱离这种销售策略，一头栽进了高度动荡的市场，并希望自上而下改变这个世界。（元器件交易网刘光明 译）

　　外媒原文如下：

　　Does Amazon Fire Phone Price Itself Out Of Contention?  

　　The Amazon Fire phone is the newest technological device coming from Amazon and the reviews thus far have been mixed. However, at a lofty price point of $649.00 it may have left out many potential users who can’t afford to spend that kind of cash on their smartphone.

　　Amazon turned the tablet world on its head with the introduction of the Amazon Kindle Fire. The form and function of the Kindle Fire has been the norm for all seven-inch tablets. That being said, the success of the Kindle Fire was solely behind its $200 price point, affordable to most who shopping for a new tablet device. Reports indicate that Amazon’s Kindle Firewas sold at or just above cost, and the profit model was based on Amazon being able to sell its other products and services through the device. Kindle Fire used a stripped down version of Google Android sans Google products. So no maps, no Gmail, no Google Talk, no YouTube, etc. Still, the Kindle Fire sold, and continues to sell very well.

　　The Amazon Fire phone will be available through cell phone providers for $199 on a 2-year contract or $649 off contract, which puts it firmly in the higher echelon of devices including Apple’s iPhone, the Samsung Galaxy S family, and higher end HTC and LG devices. The Amazon Fire phone will attempt to break into a realm of devices with a brand new operating system. One thing that smart phone users are known for is loyalty. Just ask Microsoft how their newest smart phone operating system is faring.

　　What the Amazon Fire phone lacks is the wow factor introducing the new operating system to the smart phone market. The advertised wow factor, the Dynamic Perspective screen, which allows a simulated 3-D experience and its Firefly search, which allows searching audio and video for content simply is not enough to overpower the wow factor of Apple’s App Store, or Google’s user freedom. Simply put, users can live without both features. Amazon Fire phone may garner a few users wanting to try these new technological advances. However, the market as a whole will see these features as gimmicks and simply return to their version of Old Faithful.

　　Amazon seems to be moving away from its model of offering cheap good devices like the Kindle and Kindle Fire, even Amazon Fire TV, and jumping head first into a highly volatile market wishing, and hoping, to change the world from the top down.