元器件交易网讯 6月18日消息，亚马逊将于今天（北京时间19日凌晨）举行新品发布会，据悉亚马逊将在这次发布会上推出3D手机。彭博社刊发文章对亚马逊推出智能手机的原因进行了分析，认为亚马逊推出手机将帮助贝索斯更直接的将公司服务推给消费者。

　　以下是原文摘译：

　　亚马逊CEO杰夫·贝索斯想要控制智能手机家庭屏幕这样他能把公司更多的服务呈现在消费者面前。

　　在苹果推出首款iPhone超过7年后，亚马逊将于明天发动由贝索斯主持的针对手机市场的首次袭击。亚马逊将加入原本已经很拥挤、竞争很激烈的智能手机领域，而且目前该领域由苹果和三星等超强对手主导。同时，还有来自亚洲的低成本对手，甚至在一些几近饱和的市场，销量增速开始放缓。

　　通过推出智能手机，亚马逊能更直接的将它的在线商店或者数字内容，比如音乐、电影和游戏等推向消费者。智能手机能壮大平板、电子阅读器和其他硬件的阵营，这些能帮助亚马逊防止苹果谷歌和三星通过控制移动设备上的应用和多媒体而成为数字看门人。

　　“想象一下，在一个家庭屏幕上都有亚马逊的应用，这是他们正在期望的，”一位分析师称。

　　AT&T将成亚马逊手机的独家运营商，一位知情人士透露，并且他要求不要去求证，因为这次交易是不公开的。

　　据悉，这次发布的手机将配备6个摄像头。（元器件交易网刘光明 编译）

　　外媒原文如下：

　　Amazon Handset to Help Bezos Make Direct Appeal to User 

　　Amazon.com Inc. (AMZN) Chief Executive Officer Jeff Bezoswants control of the smartphone home screen so he can put more of the company’s services squarely in front of consumers.

　　More than seven years after Apple Inc. introduced the iPhone, Amazon will unveil its first foray into the market tomorrow at an event in Seattle hosted by Bezos. The company is jumping into a crowded and hyper-competitive smartphone arena dominated by deep-pocketed rivals such as Samsung Electronics Co. and Apple, as well as lower-cost rivals from Asia, even as sales growth slows in some markets that are saturated.

　　By introducing a handset, Amazon can more directly push access to its online store, or digital content like music, movies and games, to consumers. A smartphone also adds to the growing lineup of tablet, e-reader and other hardware that can help Amazon circumvent Apple, Google Inc. and Samsung, which serve as digital gatekeepers by controlling how applications and media reach customers on mobile gadgets.

　　“Imagine a home screen of all Amazon apps -- that’s kind of what they are looking for,” said Carl Howe, an analyst at Boston-based Yankee Group.

　　AT&T Inc. (T) will be the exclusive carrier for the new smartphone, said a person familiar with the matter, who asked not to be identified because the deal isn’t public.

　　Photographer: David Ryder/Getty Images

　　Amazon.com founder and CEO Jeff Bezos on Oct. 11, 2013 in Seattle.

　　Fletcher Cook, a spokesman for AT&T, declined to comment on whether AT&T had the Amazon phone exclusively. An Amazon representative didn’t immediately respond to a request for comment. The Wall Street Journal reported AT&T’s exclusive arrangement with Amazon earlier today.

　　Diversified Player

　　A smartphone underscores how far Amazon has moved from its roots as an online book seller. Just as Apple has the iTunes store so consumers can buy music and videos, and the App Store for downloading mobile apps, Amazon now has similar services. The Web retailer said this week that its app store has tripled its titles over the past year to more than 240,000 programs, primarily for its tablets, and is available in almost 200 countries. Its $99-a-year Prime membership for unlimited shipping also provides access to movies, television shows and music.

　　Michelle Taylerson, a spokeswoman for Amazon, declined to comment on the smartphone.

　　Yet the smartphone industry is an increasingly complicated market to navigate. The devices generated sales of $338.2 billion last year, up 21 percent from 2012, according to researcher IDC. Much of the growth has been coming from developing countries like China, where local manufacturers like Lenovo Group Ltd. and Xiaomi Corp. are gaining popularity. In the U.S., where Apple and Samsung are the biggest players, growth is slowing.

　　Photographer: Daniel Acker/Bloomberg

　　The Amazon.com Inc. app.

　　No Guarantees

　　Those willing to spend big on smartphones also aren’t always successful. Google bought Motorola Mobility as part of a $12.4 billion deal in 2012 and subsequently created its own smartphones such as the Moto G. The handset unit had just 6.3 percent of the market at the end of February, according to ComScore Inc. Google is now in the process of selling the business to Lenovo Group Ltd. for $2.91 billion.

　　Consumers may also not get as full an array of services through an Amazon smartphone as through other devices. The company is embroiled in contract negotiations with media companies including Hachette Book Group and Warner Bros. over the cut of sales of certain products, resulting in limited inventory of some titles.

　　Standing Out

　　Still, Amazon has shown a willingness to sacrifice profits if it means gaining customers. Of its $19.7 billion in sales last quarter, the company generated $108 million in net income, or less than 1 cent of profit for every dollar of revenue. Those margin-pinching ways have been under scrutiny from investors, who have pushed the Web retailer’s stock down more than 18 percent this year.

　　To distinguish itself, Amazon’s handset is anticipated to feature 3-D viewing capabilities that don’t require glasses. Howe said Amazon also could introduce a new pricing structure like Republic Wireless that offers cheaper monthly plans because the service uses Wi-Fi connections whenever possible, instead of connecting to a wireless network.

　　“We shouldn’t underestimate their ability to stand out from a crowded market,” Howe said of Amazon.

　　In a nod to the competitive market, Amazon last week sent out invitations to its Seattle event with a copy of the book “Mr. Pine’s Purple House.” The story features a man who decides to distinguish his house from others on the block by painting it purple.

　　The book says, “A white house is fine, but there are 50 white houses all in a line on Vine Street. How can I tell which house is mine?”