元器件交易网讯  5月29日消息，据外媒报道，苹果公司周三宣布以30亿美元收购流媒体音乐订阅服务提供商Beats Music和Beats耳机生产商Beats Electronics。外媒作家分析了艾欧文和Dre之所以对苹果未来如此重要，因为苹果的基因是将科技与艺术融合。

　　Beats联合创始人吉米·艾欧文(Jimmy Iovine)是Beats创始人，他此前成立环球唱片公司，在那之前，他创作音乐包括“Born to Run”，布鲁斯·斯普林斯汀的最伟大的唱片、历史上最好的专辑之一。

　　另外两位创始人Dr. Dre和伊恩·罗杰斯，Dre是一个成功的嘻哈音乐制作人，罗杰斯是一个40岁的滑冰选手。

　　他们中没有一个适合这个世界上最有价值的科技公司。

　　但乔布斯曾说，“苹果的基因仅靠科技是不够的。”只有技术与人文艺术的结合，与人性的结合，才能产生让我们愉悦的结果。没有什么能比这些后PC设备更真实。

　　史蒂夫•乔布斯在最后的主题演讲中曾说苹果特别之处在于它将技术和艺术融合在一起。

　　乔布斯是一位天才，能成功地将技术与人类融合。尽管他已经离世，但库克配备富有创造力的员工，建立了新一代苹果产品。

　　12月，约翰·梅达解释是什么让苹果专注于《华尔街日报》的书评。他说，“传统意义上讲，设计被当作营销——一种肤浅的方式使产品看起来更可取的，但是事实上，苹果是创造设备让技术得以实现。”

　　苹果公司有很多技术天才。它需要人文艺术的人才像艾欧文、前巴宝莉CEO Ahrendts来阐释科技如何让它们的产品吸引用户。

　　（元器件交易网董蕾 译）

　　外媒原文如下：

　　Apple's $3.2 billion interest in Beats is driven, at least in part, by its desire to bring Jimmy Iovine into the company. 

　　Iovine is the cofounder of Beats. He previously cofounded Interscope Records. Before all that, he produced music, including "Born to Run," Bruce Springsteen's greatest record and one of the best albums in history. 

　　In addition to Iovine, Apple will get Dr. Dre and Ian Rogers, who runs Beats Music. Dre is a successful hip-hop producer. Rogers is a 40-year-old punk-rocking skater. 

　　None of those people is an immediately obvious fit for the world's most valuable technology company. 

　　But then again, neither is Angela Ahrendts, the former CEO of Burberry, who now leads Apple's retail operations. And neither is Paul Deneve, the former CEO of French fashion house, Yves St. Laurent, but he's now at Apple on special projects, reporting to Apple CEO Tim Cook. Apple also hired Nike's design director, Ben Shaffer.

　　In one of Steve Jobs' final keynotes, he said that what makes Apple special is that it sits at the intersection of technology and liberal arts.

　　"It's in Apple's DNA that technology alone is not enough," said Jobs. "It's technology married with liberal arts, married with the humanities that yields us the result that makes our heart sing. And nowhere is that more true than in these post-PC devices."

　　Jobs was a once-in-lifetime talent who could successfully imbue technology with human touches. Now that he's gone, Cook is staffing up on people with a creative background to build the next generation of Apple's products. 

　　In December, John Maeda explained what makes Apple special in a book review at The Wall Street Journal. He said, "Traditionally, design is treated like marketing — a superficial way to make a product seem more desirable," but at Apple, "the designers, in fact, were the ones creating the requirements for the technologists to achieve."

　　Apple has plenty of technologically talented people. But to thrive in the next 20 years, it needs to make sure it doesn't let those people completely take over. It needs the liberal-arts people like Iovine, Deneve, and Ahrendts to tell the technologists how to make their products appeal to normal human beings.