元器件交易网讯 5月15日消息，据外媒报道，主板行业竞争的焦点有望转向专注于品牌影响力和营销渠道。

　　英特尔发布新的包括Z97和H97在内的9系列芯片后 ，主板商一直想进入中档和高端游戏行业，提升其利润。

　　目前，华硕和技嘉科技主要在中国一线和三线城市进行激烈竞争。2014年技嘉与中国腾讯游戏进行合作来提高其游戏产品的出货比例帮助获取华硕ROG系列市场份额 。至于微星国际（MSI）和华擎2014年将提高盈利作为他们优先考虑目标，两家公司都不太可能显著增加他们的出货量。

　　（元器件交易网   小白译）

　　以下为外文：

　　Competition in the motherboard industry is expected to gradually turn to focus on each player's brand power and channel relationships as newly developed technologies are becoming similar, according to sources from channel retailers in China.

　　With Intel having released its new 9-series chipsets including the Z97 and H97, motherboard players have been aggressively pushing into the mid-range and high-end gaming industry, looking to boost gross margin performance and promote their technology leadership. The moves have created strong pressure on Asustek Computer, which has been occupying the market for a while.

　　Currently, Asustek and Gigabyte Technology are competing fiercely in China's tier-1 to tier-3 cities, while their competition in tier-4 to tier-6 cities is evenly matched. For 2014, Gigabyte is trying to raise the shipment proportion of its gaming series products and its cooperation with China-based Tencent Games is expected to help steal demand from Asustek's ROG series.

　　As for Micro-Star International (MSI) and ASRock, raising profitability has become their priority for 2014 since the two firms are unlikely to increase their shipments significantly.