元器件交易网讯  5月12日消息，据外媒报道，日前，消息称苹果打算以32亿美元收购耳机制造商Beats，这引起业界关注。如果说有哪个并购交易引起大家热烈讨论的，那就是这个。主要原因是此次收购是苹果有史以来最大型的收购。

　　外媒分析师列举了所有原因：

　　1、苹果是世界上市值最大的公司，它的任何交易确实都值得思考。

　　2、苹果没有过大型的收购，这是众所周知的。这是迄今为止最大的。

　　3、这次收购是关于音乐，苹果收购了音乐界最热门的公司。

　　4、苹果发展到今天，很大程度上说，因为它用iPod和iTunes彻底改变了音乐行业。

　　5、现在苹果这款产品已经不再新鲜，下载量已经开始下滑。

　　6、如果收购成功，吉米·艾欧文(Jimmy Iovine)和Dr. Dre都将成为苹果高级员工，这不仅仅是获得高利润的产品。

　　7、Dr. Dre的故事让人难以置信。我们曾在MTV看他的视频。现在，他正处于转型的边缘，将出售自己的公司，成为苹果的一个角色。怎能不让人激动呢？

　　苹果收购Beats影响到其他音乐界的公司，比如Spotify，它革新了人们使用音乐的方式。

　　（元器件交易网董蕾 摘译）

　　外媒原文如下：

　　On Thursday night, it was reported that Apple was in talks to buy Beats Electronics (which makes headphones and has a streaming music service) for $3.2 billion.

　　That prompted, like many deals do, an explosion of analysis and punditry about why Apple is doing this, and whether it's a good move.

　　Over at NYMag, Kevin Roose said he was underwhelmed by the whole thing, writing "I'm finding it hard to get worked up about the reports that Apple is preparing to buy Beats the Dr. Dre–founded line of expensive headphones."

　　His argument is that it's simple and straightforward. Apple is buying a maker of high-margin headphones, and there's not much more to it than that, and that all the pundit hyperventilating about what it all means is silly.

　　But Kevin's wrong. If an M&A deal ever warranted a lot of heated discussion, it's this one.

　　Here's just a few reasons why:

　　Jimmy Iovine, Peter Chou And Dr. Dre Announce The Strategic Partnership Of HTC And Beats By Dr. Dre

　　1) Apple is the largest market cap company in the world. That alone makes any deal it does worth thinking about.

　　2) Apple doesn't do a lot of acquisitions. It's kind of famous for that. And this would be its biggest by far.

　　3) This acquisition is all about music, and buying one of the hottest companies in music.

　　4) Apple is the company it is today, in large part, because it reinvented the music industry with the iPod and iTunes.

　　5) Now, the model Apple helped develop is getting old. Sales of digital downloads have actually begun to decline.

　　6) Kurt Vonnegut said that the existence of music is the best evidence we have for the existence of God. So how the world gets and listens to music is intrinsically a big deal. (Even if you think Vonnegut was overstating it, you have to agree that listening to music can be a profoundly emotional experience.)

　　7) If the acquisition goes through, both Jimmy Iovine and Dr. Dre are reportedly going to become senior Apple employees. That suggests this is about a lot more than just getting a high-margin product.

　　8) Dr. Dre's story is obviously an incredible one. We used to watch his videos on MTV. Now, he's on the verge of becoming preposterously wealthy through selling his company and having a role at Apple. How can someone not be excited about that?

　　9) Apple buying Beats has ramifications for other companies in the world of music, such as Spotify, which is itself revolutionizing how people consume music.