元器件交易网讯  5月7日消息，据外媒记者马克·古尔曼(MarkGurman)报道，苹果本周将推出一个与iPhone相关的大活动以扩大销量，活动将于美国时间5月8日在美国的商店进行。

　　苹果公司会通过电子邮件联系那些可以升级的iPhone用户。

　　这意味着如果你使用的旧版本iPhone，如iPhone 4、4S或iPhone 5，本周你可能会收到一封苹果促销电子邮件，鼓动你升级到5s或5c。目前还不清楚如果苹果将提供什么折扣或其他激励机制。

　　活动将会在美国多家零售店进行，但目前还不清楚是否会扩展到公司的在线商店。

　　苹果预计这个促销活动是巨大的。古尔曼称，该公司推出新产品后，苹果零售店也将看到同样拥挤的现象。报道称苹果在明天的活动中将精简其管理团队，该公司正准备其他新市场和销售策略，增加零售商店iPhone销量。

　　这个促销活动将发生在苹果新零售主管上任的第一周。前巴宝莉CEO安吉拉·阿伦德茨(Angela Ahrendts)被任命为苹果高级副总裁，接管零售和在线商店的。

　　苹果上月公布的第二季度财报显示，iPhone销量4370万部，去年同期为3740万部。

　　（元器件交易网董蕾 译）

　　外媒原文如下：

　　Apple will reportedly launch an "enormous" iPhone-related event in its retail stores this week to boost sales, 9to5Mac's Mark Gurman reports.

　　Starting May 8, Apple will begin contacting those who are eligible for an iPhone upgrade by email.

　　This means if you're using an older model, such as an iPhone 4, 4s, or 5, you might get a promotional email from Apple this week encouraging you to upgrade to a 5s or 5c. It's unclear if Apple will offer some sort of discount or other incentive for those upgrading.

　　The event will take place in multiple Apple retail stores across the U.S., but it's unclear if it will extend to the company's online store.

　　Apple is expecting this promotion to be huge. Gurman reports that the company will be preparing its shops for the same type of traffic that's seen in Apple stores following a major product launch. Apple will reportedly brief its retail management team on the initiative tomorrow, and the company is preparing other new marketing and sales strategies to increase iPhone sales in retail stores.

　　If Gurman's information proves to be accurate, the promotion will take place during Apple's new retail leader's first week of work. Former Burberry CEO Angela Ahrendts is taking over as senior vice president of Apple's retail and online stores.

　　The promotion would come just after Apple reported strong iPhone sales for Q2 2014, with year-over-year sales jumping up to 43.7 million iPhones sold compared to 37.4 million units sold in Q2 2013.