元器件交易网讯 3月31日消息，据外媒报道，品牌咨询公司CoreBrand发布最强品牌100名（100 Most Powerful Brands）榜单，其中苹果位列第10、微软位列11。

　　前10名中既有老牌麦当劳、迪斯尼、可口可乐，也有苹果这样的新面孔。在CoreBrand的榜单中苹果位列第十，成为科技领域的最强品牌。但苹果不是唯一进入前100名的科技公司，微软紧随其后位列11，谷歌、雅虎、索尼分别排在第26位、第28位和第31位。

　　在移动领域寸步难行的微软排到如此高的位置可能让科技界惊讶，别忘了这是基于品牌的全线考量：微软在PC市场和工作领域仍占有强势地位。以及，Xbox。（元器件交易网毛毛  译）

　　以下为原文：

　　Branding consulting firm CoreBrand releasedits yearly rankings of the 100 Most Powerful Brands. and while you’ll find oldstandbys like McDonalds, Disney, and Coca-Cola in the top 10 slots, you’ll also find newcomers such as Apple.

　　That’s right: Apple is the 10th mostpowerful brand according to CoreBrand’s analysis, which it the most powerfultech brand. But it’s hardly the only tech company to hold down a spot in thetop 100, as Business Insider points out. Microsoft is hot on Apple’s heels atnumber 11, while Google, Yahoo, and Sony rank 26th, 28th, and 31st,respectfully.

　　Microsoft’s high ranking may come as a bitof a surprise to some in the tech world given how it has struggled to make anyheadway in the mobile scene, but keep in mind that this is based on overallstrength of the brand across the board: Microsoft still has a strong positionin the PC market and in workplaces.

　　Having a little thing called the Xboxprobably doesn’t hurt, either.

　　If you want to see the full rankings, youcan do so over on the CoreBrand website. You will need to register to accessthe full rankings (which means providing CoreBrand with your name, an emailaddress, and a phone number), though registration is free.