元器件交易网讯  3月31日消息，据外媒报道，程守宗于3月28日宣称，由于全球强劲的需求，公司计划重启BlackBerry 7业务。

　　即将推出的新设备针对新兴市场，另一部手机——被称为经典——针对黑莓的传统业务的客户群，目的是提高公司收入和利润。

　　程先生在该公司第四季度财报电话会议上告诉投资者，“我希望没有人认为我们不重视手机业务。”

　　黑莓公布了截止到3月1日的第四季度财报亏损4.23亿美元，每股盈利80美分，但预计将在2016年产生收益。程守宗称，手机业务本身也将在那时恢复盈利。

　　该公司对手机业务的乐观态度让人感到意外。

　　去年程守宗暗示公司的未来依靠销售软件和服务比如BBM。很多分析师认为这表示公司高管相信高度竞争的手机业务缺乏产生利润的潜力。

　　可以肯定的是，专注于软件和服务仍然是黑莓复苏策略的核心。程守宗3月28日称他放弃公司过去赠送软件的努力，转而开始销售软件。

　　他说：“我认为赠送软件是不明智的。”

　　同时，程先生还表示，手机业务很重要，并安抚投资者BlackBerry 7重新生产运营将获利。

　　他说：“我不打算在手机业务上亏损。”

　　（元器件交易网董蕾 译）

　　外媒原文如下：

　　BlackBerry Ltd.BB.T -6.53% is betting it can once again make money from selling smartphones.

　　That seems like an about-face for Chief Executive John Chen, who just three months ago appeared to largely write off that part of the business as a future source of growth.

　　Mr. Chen said Friday that the Canadian smartphone maker plans to relaunch production of its older BlackBerry 7 mobile device because of strong global demand. He also touted upcoming launches of new devices aimed at emerging markets and another phone — known as the Classic — targeting BlackBerry’s traditional business customer base, to help boost revenue and generate profit.

　　“I hope nobody thinks we don’t take seriously the handset business,” Mr. Chen told investors on the company’s fourth-quarter earnings call.

　　BlackBerry reported a loss of $423 million, or 80 cents a share, for its fiscal fourth quarter ended March 1, but continues to expect to start generating a profit in fiscal 2016. Mr. Chen said the handset business itself will also return to profitability by that time.

　　The company’s bullishness on the handset business likely comes as a surprise to many.

　　The Waterloo, Ontario-based firm first rose to the top of the tech world on the popularity of its mobile devices. But it crashed from its perch in recent years as businesses and consumers flocked to more compelling offerings from Apple Inc., Samsung Electronics Co. and others.

　　In December, Mr. Chen signaled the firm’s future rested on selling software and services such as BBM, its popular messaging application. Many analysts and investors took that to mean the executive believed the hyper-competitive handset business lacked potential to generate profits.

　　To be sure, focus on software and services remains central to BlackBerry’s recovery strategy. Mr. Chen said Friday he has abandoned the company’s past efforts of giving away software and instead is focused on selling it.

　　“I don’t find the practice (of giving away software) very sensible,” he said.

　　At the same time, Mr. Chen also said the handset business is important, reassuring investors the new production run of the BlackBerry 7 phones will be done at a profit.

　　“I have no intention of losing money on handsets,” he said.