元器件交易网讯 3月28日消息，根据Digitimes研究小组对最新数码相机（DSC）定价的调查，全球DSC平均销售价格（ASP）上涨了9.6%，在3月份达到了309美元。大部分DSC供应商为避开智能手机影响将放弃中低档市场。

　　几款5倍或更高光学变焦的DSC将在三月份发售，它是平均价上涨的因素之一。超过15倍光学变焦的CMOS数码相机售价在三月份上涨了11.3％，它是所有相机中上涨幅度最高的。5-10倍光学变焦相机在三月份上涨幅度排名第二同比增长10.4%。

　　DSC厂商为获得消费者青睐，改变了他们的高端产品策略，尽可能地赋予他们的产品更多的功能。（元器件交易网   白玉涛译）

　　以下为外文：

　　According to Digitimes Research's latest digital still camera (DSC) pricing tracker, global DSCs' average selling price (ASP) was up 9.6% on month and reached US$309 in March, matching Digitimes Research's previous analysis that the global DSC ASP will continue to rise in the future as most DSC vendors will give up the mid-range and entry-level markets to minimize impacts from smartphones.

　　Several high-end spring season DSCs featuring 5x or higher optical zoom were released in March and were one of the main growth drivers of the ASP. The ASP of CMOS DSCs with above-15x optical zoom was up 11.3% on month in March and the above-15x segment had the highest ASP increase among all. The 5x-10x optical zoom segment had the second largest on-month ASP growth in March, up 10.4% from February, Digitimes Research's figures showed.

　　The ASP increase of DSCs with above-15x optical zoom shows that DSC vendors have changed their high-end product strategy, packing their products with as many high-end features as possible.

　　Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.