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2014年中国智能手机市场和行业:预测与分析

编辑:admin 2014-03-27 09:38:31 浏览:911  来源:元器件交易网

2014年中国智能手机市场和行业:预测与分析0

  元器件交易网讯 3月27日消息,据外媒DIGITIMES报道,Digitimes研究小组对2014年中国智能手机市场进行了预测与分析,以下是摘要。

  Digitimes研究小组预计,到2014年中国国内市场智能手机需求量将达到4.22亿台,其中有2.78亿台来自国内手机厂商。而三星和苹果等国际厂商不断扩展,从2013起实现接近4%的增长率,智能手机销售量高至近1.44亿台。由于本地市场竞争加剧,中国的厂商为保持自己的出货量将目光转向海外市场。

  2014年继续在国内市场竞争的智能手机品牌减少。随着2013年软件、硬件规格总体提升,品牌建设和渠道管理已成为关键性问题。如果厂商的产品没有自己的特性优势,就将面临短期内会被淘汰的局面。另一方面,本土厂商需要处理存货,来应对国际厂商对国内市场的冲击。

  Digitimes研究小组预测,2014年中国智能手机厂商全球出货量将达到4.12亿台,同比增长30.7%。海外出货量将接近1.26亿台,成熟市场出货量预计会有小幅度增长。

  在2014年对不同厂商出货量进行预测时Digitimes研究小组表示,联想和华为预计销量将达到5000万台。华为长年从事海外市场,出口量将超过联想。中兴通讯和酷派的出货量预计将达到3550万台。TCL出口量呈现大幅度增长,预计到2014出货量将超过2600万台,位居第5位。(元器件交易网   白玉涛译)

  以下为外文:

  Digitimes Research expects demand in the domestic China market to reach 422 million smartphones in 2014, with 278 million units contributed by China-based smartphone vendors. The continued expansion by international vendors Samsung and Apple will push up their sales to almost 144 million units, accounting for nearly 4% growth from 2013. As competition in the local market heats up, China-based vendors are turning to overseas markets in order to maintain their shipment volumes, especially taking an aggressive approach to penetrating emerging markets, which hold higher barriers for overseas vendors to enter.

  The outlook for the 2014 China domestic smartphone market is that fewer local brands will remain to compete in the market. With the general enhancement of software-hardware specifications in 2013, brand-building and channel management have become the key to sustainability. Vendors without the advantage of substantial product differentiation will face the challenge of being eliminated in the short term. On the other hand, local vendors need to deal with inventories with discretion to counter the vigorous attacks initiated by international vendors in the domestic market.

  In terms of the China smartphone industry, Digitimes Research expects global shipments of China-based smartphone vendors to reach 412 million units in 2014, a 30.7% increase from 2013. Overseas shipments will account for about 126 million units. While shipments to mature markets are expected to grow on a small scale, shipments to emerging markets are expected to expand at strong rates, mainly due to the low base they are starting from.

  In the forecast for shipments from different vendors in 2014, Lenovo and Huawei are expected to reach 50 million units. Huawei has been engaged in overseas markets for a long time so its export portion outweighs Lenovo's. ZTE's and CoolPad's shipments are expected to reach 35.5 million units. TCL has shown a significant growth in exports with shipments expected to exceed 26 million units in 2014, ranking No. 5 on the list. Second-tier vendors Gionee and Xiaomi are expected to ship 20 million units.

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