元器件交易网讯 3月24日消息,据来自渠道零售商的信息,
华硕一直将其笔记本电脑、平板电脑和智能手机作为一个整体推广,并推出了数款二合一的产品。有关人士认为新合资公司很可能成为零售商未来的竞争者。
在谈到零售商对ADI的关注时,华硕发言人张伟明指出,ADI公司的主要目标是促进公司的Zenfone系列产品的网上销售,华硕还没有计划将其它产品也网上销售。华硕与它的渠道合作伙伴之间的合作关系将保持不变。华硕的目标是出货量由2013年的100万台到2014年提至升500万智能手机。(元器件交易网 白玉涛译)
以下为外文:
Asustek Computer has set up Asus Digital International (ADI), a joint venture with e-commerce operator Uitox specifically for marketing and selling its Zenfone smartphones online. But Asustek's retail partners are concerned that ADI may extend its businesses from smartphones to notebooks, tablets and desktops, according to sources from channel retailers.
Asustek has been promoting its notebooks, tablets and smartphones as a whole to maximize its marketing efforts, and has launched several convertible products integrating two devices into one. The sources believe the new joint venture is likely to become a strong competitor of retailers in the future.
Commenting on the retailers' concerns, Asustek spokesperson David Chang pointed out that ADI's main objective is to sell and promote the company's Zenfone series products online and Asustek has no plans to add other product lines to it. Asustek has been communicating with its channel partners and the two sides' partnerships will remain unchanged, Chang added.
Asustek aims to ship five million smartphones in 2014, up from 1-1.2 million units in 2013.
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