元器件交易网讯 3月18日消息,据外媒Digitimes报道,谷歌将在2014年发布至少两款Nexus平板电脑,其8.9英寸机型已经在开发并准备在七月进行批量生产。
虽然谷歌可能在2014年发布更小尺寸平板,但是谷歌跳过大部分厂家所生产的8英寸平板,而直接发布8.9英寸,这种举动已经表明这个互联网巨头已经开始将竞争重心转移到大尺寸平板电脑上。
2013年Android在中小尺寸平板电脑市场占有超过50%的份额,并有望在2014年实现进一步增长。然而,2013年Android在大尺寸平板电脑市场仅占30%左右并且其出货量仅占iPad出货量一半。
DIGITIMES Research认为,如果谷歌发布的这款8.9英寸Nexus平板电脑售价定为299美元并且搭载Android 5.0系统 ,该系统可能会在6月份举办的Google I/O开发者大会上发布,通过该系统平板电脑能够使用更多的Android平板电脑专有应用程序,那么这款平板电脑将会在大尺寸平板电脑市场占据一席之地。(元器件交易网 白玉涛译)
以下为外文:
Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.
Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.
In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.
However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.
Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.
More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.
Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.
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