元器件交易网讯 3月17日消息,据外媒报道,黑莓公司将于3月28日上午8点(北京晚8点左右)公布2014年第四季财报。考虑到BlackBerry Z3下个月才会推出,而BlackBerry Q20定于今年晚些时候发布,该公司第四季度财报可能不会有太大变化。
通常一个新掌门人上任,他们会采取一系列措施清理账单,不仅是要负责上任掌门人遗留的巨大损失,还有降低门槛,一旦业务开始还要帮公司增加收益。
程守宗将利用BBM赚钱,黑莓正测试BBM讨论组功能的赞助渠道。在某些测试区版本BBM,可在BBM邀请部分中可以发现赞助邀请,同时可以在更新的部分看到赞助渠道。这可能到下一个季度以后才能看到成果。
(元器件交易网董蕾 译)
外媒原文如下:
Not that it really matters considering that BlackBerry's new CEO is trying for a fresh start, but the company will report its fourth quarter and fiscal 2014 earnings on March 28th at 8am. Considering that the BlackBerry Z3 won't launch until next month, and the BlackBerry Q20 is scheduled for release later this year, the fourth quarter will probably be more of the same.
That means we probably will see more red ink, and some more write offs of dust collecting inventory that is not moving in BlackBerry's warehouse. Actually, this would be a perfect time for CEO John Chen to take some more charges against unsold inventory. Usually when a new regime takes over a major corporation, they take a series of write offs just to clear the air. Not only can the new CEO blame the old one for the huge loss, it makes the bar a lot lower and helps the company report a huge profit increase once business starts to turn.
In addition, Chen has a goal to monetize BBM. BlackBerry is testing sponsored channels for the discussion group feature on BBM, along with sponsored invites. In certain Beta Zone versions of BBM, the sponsored invitations can be found in the Invites section of BBM, while the sponsored channels can be seen in the Updates section. We won't see the fruits of that labor until possibly the next quarter or the following period.
Whatever BlackBerry reports, you can find the results right here on the morning of March 28th.
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