元器件交易网讯 3月26日消息,据外媒报道,谷歌眼镜正变得越来越时尚,周一谷歌和意大利眼镜集团Luxottica共同宣布将为谷歌眼镜设计超出传统眼镜的新样式。
如果谷歌眼镜看起来像一副正常的眼镜或者有更酷的外形,那么一般的消费者也会愿意考虑买一个。
而手表制造商也在抓住机会寻找新市场,健身系列智能表就非常成功,尽管这些智能表仍然有许多不足之处。
虽然手表业发展形式很不错,但是在2013年增长速度开始下降,即使是高档手表业也不免于此。如果劳力士、豪雅等进军可穿戴设备领域,那么它们将会得到极速发展。这对于一项146年的发明来说并不糟糕。
“短时间内你不会看到你最喜欢的奥克莱或雷禁令品牌出现谷歌眼镜,但今天标志着谷歌眼镜设计的新篇章,”谷歌公司在谷歌G+页面发表声明。(元器件交易网 白玉涛译)
以下为外文:
Google Glass keeps getting more and more stylish. Google and Luxottica -- which makes Oakleys and Ray-Bans -- announced Monday that they are working together on new designs for the smart glasses ahead of Glass's expected but as-yet-undetermined consumer launch.
It's yet another step in the effort to make wearable devices into accessories that consumers may actually want to wear. Earlier this month, Google announced that it was adding four new styles to glass, including those that support prescription lenses, in a move that seemed like a bid to take the idea of Glass further into the mainstream. After all, if Glass starts to look like a normal pair of glasses -- or, even better, a cool pair -- then it's more likely that the
The industry potential for adding smart chips and sensors into our accessories is enormous, but the offerings we've seen for devices that do more haven't exactly been stylish -- leaving the door wide open for high-fashion houses to make their mark on the next big thing.
Ever since it became clear that wearables would likely become a sector worth watching, analysts have said that fashion houses would be smart to partner with tech firms to make sleek, cool accessories that justify their price-tags by offering more than the potential for a nice compliment now and again. In fact, the Luxottica partnership raises some questions about why other luxury brands haven't already jumped at the chance to tap into an entirely new pool of money.
One might expect watch makers, for example, to jump at the chance to find new markets. Customers still aren't totally sold on Glass, but fitness bands have been very successful even despite the fact that their designs often leave much to be desired.
A hostess shows a Smartwatch by Sony at the Mobile World Congress in this Feb. 28, 2012 photo in Barcelona.(Lluis Gene/AFP/Getty Images)
And while the watch industry has actually been -- if you'll excuse the pun -- ticking along at a pretty good rate, it's starting to slow down. Sales were up in 2011 and 2012, according to the analysts firm Euromonitor International, but dipped in 2013. Even luxury watch sales, which have been an industry bright spot, are starting to see their growth rates fall off.
But if a Rolex, Tag Heuer or even Fossil -- which leads the United States in market share -- jumped on board the wearables train like their brethren in the glasses world have, it would be able to ride the growth waves of both industries and make the watch look forward-thinking in the process. That's not so bad for a 146-year-old invention.
After all, it's not as if designers would have to produce anything quickly. This latest news from Google certainly doesn't indicate that the firm's going to releasing Glass, particularly Ray-Ban or Oakley-branded Glass, any time soon.
"You’re not going to see Glass on your favorite Oakleys or Ray-Bans tomorrow, but today marks the start of a new chapter in Glass’s design," the company said in an official post on the Google Glass G+ page.
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