元器件交易网讯 3月26日消息，据外媒报道，HTC在周二展示了其旗舰手机升级版M8。宏达电希望以其时尚的造型和更快的处理器来挽救其持续下滑的智能手机市场。

　　HTC摇摇欲坠的状态并非其产品质量不可保证，HTC系列目前被认为是市面上最好的Android手机之一。新款手机配置“独立式”摄像头，分别可用于强光环境、弱光环境下拍照。M8内置2GB RAM,内存为32GB，支持microSD卡扩展，屏幕为5英寸。一系列配置都证明这是一款不错的手机。

　　然而即使这样，M8是否能帮助宏达电夺取市场仍未知。HTC在品牌领域上知名度没有其它手机厂商高。三星动辄在广告上投入千亿资金，以至于消费者将三星与苹果相提并论。宏达电尽管努力提升形象,并且让小罗伯特·唐尼做代言人。但几乎很少人知道宏达电是什么。

　　尽管该公司是第一个制造Android系统智能手机的厂商，但它的定位不明确。2013年HTC甚至没有进入全球智能手机前五大厂商，智能机销量不仅落后于苹果和三星，而且还有华为，联想等。

　　现在宏达电正在努力改变这种局面，HTC在主要美国运营商平台上发布手机来吸引客户。Verizon宣布将立即在商店销售M8,甚至会买一送一。Sprint宣布将在网上接受订单，下个月就会有存货。T-Mobile将在4月份开始接受在线订单。（元器件交易网   白玉涛译）

　　以下为外文：

　　HTC on Tuesday showed off the latest updates to its flagship phone, the HTC One (M8), in the hopes that a cool camera, sleek styling and faster processor will be enough to distinguish the phone and save HTC from a continued slide in the smartphone market.

　　That shaky state of HTC is not because of a lack of quality. The HTC One has long been considered one of the best Android smartphones on the market. The new phone aims to take the engineering and design that HTC has poured into its flagship line even further, most notably with a new dual-lens camera that lets users refocus pictures after taking them. So if you find that you've accidentally focused on the background instead of the foreground, you should be able to fix that with a tap.

　　HTC One (M8)

　　The phone also got upgrades to its processor, a slightly bigger 5-inch screen, 2 GB of RAM and 32 GB of memory. It comes with an option to add your own, removable storage via a microSD of up to 128 GB. It also has the same front-facing speakers of its predecessor, promising "immersive, powerful and clear sound," and sports a sturdier, more metallic body.

　　All that sounds great, but the sad reality is that even if the new phone keeps its reputation as one of the best on the market, it still may not be enough to help HTC regain ground in the smartphone world.

　　Simply put, HTC just doesn't have the brand recognition of other smartphone makers, especially its leading competition, Samsung. Samsung spends hundreds of millions on advertising, and that budget has helped it claw its way to the top of the field -- so much so that consumers often mention Samsung in the same breath as Apple.

　　HTC, meanwhile, has nothing like that kind of reputation, despite efforts to raise its profile with a series of decidedly bizarre spots featuring Robert Downey Jr. that riffed off the fact that, well, no one knows what HTC stands for. (Officially, it doesn't stand for anything; the company used to be the High Tech Computer Corportation.)

　　While the firm was the first smartphone maker to build a phone that runs Google's Android operating system -- the HTC One (M8) will run the latest, Android 4.4 KitKat -- it's seen is marketshare slip significantly as it tries to find its place between the high-end phone makers like Apple and Samsung and the low-market manufacturers such as Huawei and ZTE. And as it has struggled to find its footing, other competitors have simply passed it by. In 2013, the smartphone maker wasn't even in the top five vendors in IDC's snapshot of the world smartphone market, falling behind not only Samsung and Apple, but also Huawei, Lenovo and LG.

　　It's best bet, for now, may be to exactly what it's doing: releasing a strong phone on all major U.S. carriers to try to attract customers. Verizon announced that it is selling the phone in stores immediately and even has a buy one, get one free offer. AT&T is also offering the phone in stores and online now; Sprint announced it is opening online orders and will have the devices in store sometime next month. T-Mobile will begin online orders in April